Trade shows and conferences are an effective way to meet new customers and build professional relationships – surprisingly, according to InsideSales, 72% of sales and marketing leaders say that a trade show is an effective method for generating quality leads.
And while trade shows can sometimes seem overwhelming and, let’s be honest, expensive, they can be a goldmine for startups trying to make a name for themselves in any industry – especially if you plan ahead! 🗓
That’s why we’ve put together this cayman islands phone number data ultimate checklist, packed with tips and tricks, that will help you go from trade show beginner to trade show pro, whether you’re exhibiting or just attending the event.
Bonus: We’ve put together a downloadable checklist to help you get all this valuable information in one convenient, digestible document .
Let’s jump right into it!
Getting Started – Metrics and Others
Before you start planning a trade show or conference, think about your goals for attending an event.
Are you trying to win new Checklist customers? Do you want to promote an exciting new feature you just launched? Maybe you want to connect with investors?
Try to frame your planning around how has online marketing evolved your intentions – and set measurable goals that you can track and refer to for future events, so your business can decide whether a particular show was a success and worth getting a return on investment from.
Some indicators to consider and elements to follow during the event:
- Budget – It is important to determine how much your company is willing to spend on a particular event and plan from there. Try to give as much detail as possible and allow for unexpected expenses. <Tip: If you are exhibiting at Checklist a particular show for the first time, ask the coordinator if they offer discounts for first-time visitors.
- Leads – how many contacts did you generate during the event? It’s also important to try to track the number of “warm” leads you generated to determine if the event audience is a good fit for your business. Pro tip : You bz lists can add leads quickly and on the spot in the Salesflare mobile app.
- Demos, Follow-Ups, and Meetings – Keep track of how many demos and meetings you held during the Checklist show, as well as how many follow-ups you scheduled after the show. <Tip: Be sure to schedule as many meetings as possible well in advance of the event – people’s calendars fill up very quickly at trade shows and conferences! More on scheduling later.
- Closed deals – how many sales did you generate during the event itself? Pro tip : Track your leads and won deals in your sales pipeline on Salesflare (you can even do this on the mobile app so you don’t have to carry your laptop).
- Social Media – Measure the engagement you receive during the event (and make sure to post everything related to your company’s presence at the event before, during, and after!) – this means likes, RTs, comments, etc. Start Checklist conversations and encourage people to come chat with you IRL. <Tip: Make a plan for your social media posts in advance. Decide who will be managing the accounts during the event, what messages you want to send, and don’t forget to take lots of pictures at the event and post them! #teamwork #conferenceprivacy
