There’s a big difference between knowing your audience and assuming you know your audience. When you truly know your audience, you can create effective campaigns that speak to (or solve) their challenges, goals, and pain points. This is a superpower for your marketing efforts.
Through audience profiling, you can:
- Optimize your strategies. Your marketing strategies should evolve with your customers‘ changing needs, preferences, and behaviors. Audience profiling ensures that you’re meeting the right audience at the right time through the right channels.
- Drive more loyalty. By building targeted and relevant campaigns, marketers can create meaningful experiences for their customers. When you do this consistently, your customers will trust that you can meet their expectations, resulting in greater brand loyalty.
- Gain a competitive advantage. By greece telegram data knowing your customers better than your competitors do, you can tailor your products, services, and marketing strategies to meet customer needs and stand out from the crowd.
Benefits of Audience Profiling
So, what exact benefits await teams that prioritize audience profiling?
Personalization
The ability to create personalized campaigns is the most obvious benefit of audience profiling, but do you understand just how beneficial it is?
Statistic: 94% of marketers say that personalization increases sales.
Sometimes, personalization makes viewers feel like a company just “gets them” and understands their interests. Like this ad from Chase — I could‘ve been shown an ad about getting a home loan, but I’m a full-time digital nomad. Instead, they showed me an ad showcasing travel perks.
I feel like they put time and energy into courting my business; it got my attention in the right way. In the same scroll on Facebook, I was shown ads from Unbound Merino. I‘ve engaged with many of this company’s ads over the years — always browsing the women‘s section wondering if it’s time to give merino wool a try.
But in this ad, I was shown men‘s clothing (which I’ve never browsed before). As a consumer, it doesn’t make me think less of the brand, but it is a swing and a miss.
Modern consumers want (and expect) personalized experiences with brands. Through audience profiling, you can build personalized campaigns that deliver relevant content, offers, and recommendations to specific customer segments.
Team Cohesion
We’ve all sat around at a marketing digitec galaxus displays the radiance of smartphones meeting and felt that everyone was on different pages. Lack of cohesion is the fastest way to squander marketing efforts (and spirits).
Audience profiles are needed to unify the marketing team behind a common goal. Even more importantly, your profiles will unify your marketing and sales team.
Statistic: Only 23% of sales professionals feel that sales and marketing are strongly aligned.
Accurate profiles bring everyone text services onto the same page, create a common language, and remove confusion. Instead of fumbling around saying, “It just doesn’t seem targeted enough for our audience members interested in fitness,” you can say, “We need to focus this more on Athletic Andy.” You’ll meet Athletic Andy in a minute!
