When you play on the client’s fear, this, of course, increases the CTR of advertising campaigns and engagement, the main thing is not to overdo it, because then you risk acquiring a negative connotation for your brand.
Why will using this strategy allow you to increase CTR?
We have all seen such ads and know what they look like. Here it should be taken into account that such ads should be used if you are not yet familiar with malaysia telegram data them in principle.
Let’s make it simpler and use an example. We take and put a pixel from Facebook on the site and create a scary ad and send traffic to the site! Voila! We get a retargeting base quickly and instantly!
Let me show you in a picture how people actually see advertising.
How a person sees advertising on the Internet
The use of adblock has increased greatly in recent times and thus there are more and more users in the world who prefer to hide advertising messages.
The first reason for us cameroon business directory is that people do not like when their personal space is interfered with and their viewing of the news feed is interrupted. The second reason is the fear of viruses. The third is the long loading of sites for this reason.
Statistics on the use of emotions in advertising
As we can see, negative emotions are used extremely rarely. Few people use fear.
Speaking from a statistical point of view, using negativity in advertising increases ai: bard has become gemini, in switzerland too clickability by 47%. And this is an excellent indicator.
Conversion for such ads is 18.8% higher
Why does it work?
Let’s first run through the key points and touch on the headlines.
Examples of headings:
- Stop losing your profits
- You may lose your customers if
- Without this secret knowledge, you continue to flush your advertising budget down the toilet.
What’s the key word here? Loss!
People don’t want to lose! Even if they have nothing to lose, they don’t want to lose what they don’t have yet. For the future, so to speak.
A simple example
If you make two ads and in one you say that you can get something with this tool, and in the other you say that you will lose if you DO NOT use it, the response from the second will be much higher.
How often should you use it? Well, let’s be honest. If we consider a platform like VKontakte, our infogurus have long since sensed this topic and send it in posts day and night. Having downloaded just one of their lead magnets, it becomes completely clear that it had little to do with the ad. But if you run them occasionally, it will serve as excellent fuel for your business.
That is, regular advertisements will be standard fuel for your rocket, but scare mongering will be jet fuel. Use it! Just don’t fly out of orbit.
