The global tablet market plung 11% year-on-year in the fourth quarter of 2023, with shipments of 37.8 million units. This negative trend result in a 10% decline for the full year of 2023 compar to 2022, with a total of 135.3 million tablets shipp, according to analyst firm Canalys.
China and India were key markets for tablet adoption, helping to offset the stagnation seen in other regions of the world. Overall, despite a significant increase in promotions and bundles during the holiday season, the market fail to reverse its decline, the release said .
Aggressive promotional strategies
Aggressive promotional strategies have been implement globally to address long-standing high tablet inventories. In some markets in the Asia-Pacific region, for example, older tablet models have band database been bundl with newly launch smartphones to spe up inventory clearance… that says it all!
With healthier inventory levels and additional opportunities for government and commercial deployments, tablet sales could rebound in 2024, the firm’s experts believe. New models announc by TCL and Lenovo at CES 2024 in Las Vegas and anticipat updates to Apple’s iPad portfolio earlier this year should help drive the tablet refresh opportunity, Canalys believes.
An innovation gap to be fill
The innovation gap between tablets and other personal chat center for car dealers computing devices is something that major tablet vendors ne to focus on. Plans to integrate AI into tablets lag behind those of PCs and smartphones, Canalys believes, noting that the feature will be crucial in the future.
This year will likely see a greater The tablet market focus on integrating artificial intelligence into tablets, which is essential for manufacturers looking to deliver a consistent user experience, according to the same lob directory analyst firm. It’s worth watching, even though tablets are currently struggling to find their way between foldable smartphones, ultraportables and convertible computers.
