With Digital Life we wanted to look deeper into online behavior. It was generally known that countries like the Netherlands top the lists in terms of the percentage of internet users in the total population. Less known was what internet users actually do on the online highway and what effect that had on the ranking of countries.
Egypt uses mobile internet
We ranked the 46 countries we studied based on the percentage of intensive users. This showed that Egypt is number 1. No hong kong phone number list other country in our study has relatively (in relation to the internet population) so many intensive users. We cannot actually state that Egypt’s number 1 position helped bring down Mubarak. It was clear that the dictator thought that the internet and mobile disrupted his good work too much and decided to shut down both networks. But by then the damage had already been done. Joost Steins Bisschop of Jungle Minds also wrote an article about this in February.
The largest group of internet users in Egypt is the group of aspirers. They make up no less than 65% of the total online group. In comparison: worldwide this percentage is 15% and in the Netherlands 4%. This group is relatively new to the internet, they undertake a lot and are determined to do even more, especially from mobile internet. For companies, the group of aspirers is, together with the influencers, the best group to communicate with, because of the 6 Digital Lifestyle groups they are the most open to commercial approach.
The Netherlands has a law of diminishing returns
Back to the Dutch situation. My colleague Remy Bleijendaal already wrote about it in the first article of the Digital Life series. In the Netherlands we are dealing with the law of diminishing returns. We were one of the first countries to use the internet and its possibilities. We thought Hotmail was really cool when it came out. Now we can safely say that Hotmail is really old internet and that you should at least use atb directory Facebook or Twitter. But that does not mean that Hotmail has already been massively pushed aside. We are spoiled and perhaps also a bit saturated. What a how much to pay for them joy it mus Developments are going too fast for many. I notice in my own environment that people increasingly feel that they have to run to keep up with everything.
