Most employees in organizations have heard of web 2.0 and/or social mia, but for many people it is still a step too far to actually do something with it. They are left with questions such as: what does it cost and what does it yield, where to start and what exactly to do? In this article we discuss a number of ways in which organizations can shape an often forgotten step in the implementation process, namely awareness .
There are countless articles
A blogs and publications on the question of how to get start with social mia in your organization, for example here and here . Most greece phone number list step-by-step plans start with gathering information, mapping the target group etc. and most attention is paid to preparation and tools. Some even start with rolling out social mia policy. As a result, an important step, the implementation, often receives too little attention. Implementation is often seen as a matter of ‘just doing it’, ‘experiencing’, ‘experimenting’ and ‘listening’.
However, we know that for many people
A ‘just starting’ does not work. People want to see something first, to be taken along. Before ‘doing’ and ‘experiencing’ it can therefore, in our opinion, be good to first start with ‘awareness’. A process in which employees (managers, professionals, etc.) in an advanced content strategies for online stores in 2024 organization become aware of the impact that web 2.0 has on aspects such as communication, knowlge sharing, learning, ‘branding’, transparency, etc. This awareness can then be the necessary trigger for the organization to actually get start, to experience and to experiment. Awareness can contribute to support, less non-committal and thus to a more sustainable adoption of social mia in the organization.
There are many ways to create awareness. A should depend on In our view the choice the number atb directory of people in the organization who are already active with web 2.0 and how many of them actively use it in their professional activities. Our experience is that a reasonable percentage of employees already actively use web 2.0 and social .
