Leaving aside the quality guidelines, there are factors that directly influence the SEO positioning of a website on Google. We leave them below and it is important that you implement them if you want to improve your positioning.
1. Find the right keyword
The keyword is the word that you want to rank your content for. That is, it is the word that your target audience is going to enter in the search engine and for which you want to appear in the first position. Therefore, you must include it in your content several times .
We recommend that each page you want to rank does so for a different keyword so that your content does not compete with each other.
For this job, we recommend using tools like Semrush, Ahrefs or Ubersuggest, for example.
2. Include related secondary keywords
Secondary keywords are terms related to the main keyword that have less search volume, but can help bring more specific traffic to your website and have greater coverage.
3. Write in SEO key
You should organize the content of each page in a logical way, including headings, subheadings, and bulleted or numbered lists. This not europe cell phone number listonly makes it easier for users to read, but it also helps search engines understand the content and therefore rank it better.
4. Add and optimize other useful resources and visual elements
Your written content can and should be characteristics to look for in a b2b marketing agency complemented with other resources such as images, infographics, videos or audios to further enrich your website and make it more attractive to users. And something we haven’t told you is that the more users click and spend more time on your page, the better it will rank.
However, these resources must also be belize lists optimized. This means that they must have a file name, an ALT attribute, an appropriate size, a title and a caption…
5. Consider the usefulness and veracity of the content
Creating useful, quality, and truthful content will make users consider your website interesting and visit it frequently, thus increasing your search engine ranking.
In this sense, you should avoid copying and pasting content from other websites at all costs and focus on generating original content .
6. Review the technical elements of your page
Technical SEO also exists and focuses on improving the user experience of your website, which will help improve its positioning. Boosting technical SEO refers to, for example, improving loading speed, organizing the website, ensuring that the page is based on clean and error-free code, etc.
7. Update content when it is outdated
Not only does creating new content help with ranking, updating old content does too. Another way to improve your website’s ranking is 8 steps to optimize to optimize SEO content that you already have published. Updating information, choosing a different keyword, improving user experience… These are some ways to update old content.
8. Keep track of it constantly
One of the keys to optimizing SEO content is to periodically analyze its positioning. Where has it ranked in the search engine since it was published? Has it dropped in position? Has it increased? It is important to constantly analyze how our content evolves in the SERP in order to implement the necessary changes to improve positioning.
