If you own an e-shop, you probably know that you can’t do without quality performance marketing. Our experience shows that e-shops without professionally set up PPC generate up to ten times less turnover than those that do.
This is compounded when you sell from fixed-price suppliers. When it’s not possible to compete with discounts, technological advancement comes into play. Here’s a look at the trends that will shape performance marketing in 2015.
Automation, personification – H2H communication
There is no point in beating around the bush. The days of MailChimp and other “one-size-fits-all” email providers are long gone. Modern marketing automation systems allow you to analyze and evaluate visits to your store at the level of specific users. But that is just the beginning. Based on mathematical models, you can now dynamically display banners to specific users or send regular emails with lists of products that are most likely to be purchased at the time when they are most likely to be online.
You can create any automation rules, malaysia email list tied to cart abandonment or any metrics based on the content of your shop. At any moment, you can see what products “Franta Vomáčka” is viewing and communicate with him in real time. Yes, this is a transition from B2C to H2H – head-to-head marketing.
Facebook – open shopping book
At the end of last year, Facebook underwent fundamental changes that significantly expanded its capabilities as a sales channel. The ability to retarget, create custom audiences, or measure pixels is a truly revolutionary intervention in the functioning of this social media. And more will surely follow.
Facebook is already one of the most cost-effective sales channels. If you’ve been passing this medium by with a grin, it’s time to fundamentally change your attitude.
AdWords – the return of the phenomenon of display advertising
Last year, the main topic was display (banner) advertising and RTB systems. A year passed and the bubble burst. No truly functional model of these ads was launched in the Czech environment. However, how to use chat2desk safely Google picked up the gauntlet and offered new options for targeting your banners.
Dynamic remarketing is just one option. Much more important is the ability to target ads to specific websites. One secret of the chef – many even really large websites sell advertising space through AdSense, where you pay per click (it is better for them to sell advertising like this than to have nothing there at all).
In other words, for the same website that charges tens of thousands of crowns for direct purchase of space, you can get the same space only for the price of clicks. You just have to be smart and know where to set it up…
Video advertising – a lot of music for little money
And once again, business to consumer reviews Google. Making a good video is certainly not an easy task, but if you have it, it’s a win-win. Leaving aside all other aspects of video content (viral potential, search results, etc.), paid advertising on YouTube itself is really “a waste of money”.
Do you want numbers? While the average price per click on a PPC ad is around 10 crowns, watching an advertising video will cost you less than a crown! All this with the possibility of perfect targeting and information value that you would never achieve with classic PPC.
Aukro – finally for brands
And finally, something from a different perspective. Do you think that Aukro is only good for selling used, “guaranteed genuine” Luis Vuitton handbags? You could not be more wrong! At the end of last year, this portal significantly changed its entire business concept, and one of the results is the Aukro Brands project. Here, authorized sellers can offer their goods under the Aukra banner. The payment model itself is extremely favorable, Aukro offers a number of introductory discounts and truly luxurious support for newly registered sellers.
