In the video below, the TikToker challenges every football club to comment on his video, another great example of creators inviting brands to interact on their terms.
So what other ways can brands
get the most out of their TikTok comments? Here’s some inspiration for your next posts.
As we discussed earlier, brands commenting under a viral video is common because it’s an easy way to get a lot of eyes on your brand. Any brand can comment on a viral video, but securing a top whatsapp number list comment earns more engagement and reach.
McDonald’s won the top comment in this TikTok video featuring an unusual looking Ronald McDonald located in Enterprise, AL.
Screenshot of McDonalds top comment on TikTok
The video received over 8.8 million views as of June 2022. Note that McDonald’s response was simple, but just how to succeed in business and protect yourself from losses enough to grab viewers’ attention by staying humorous.
Many brands create engagement in their comments section by including a call to action in the video or caption. A few common tactics include asking viewers to tag a friend, drop an emoji or answer a question.
Milk Makeup frequently uses CTAs
to spark discussion in their TikTok comments. In this TikTok, the beauty brand asks viewers what they would do if they opened their bathroom cabinet to find a heap of Milk products. The brand b2c fax also asked for commenters to drop an emoji reaction and responded directly to several comments.
Screenshot of Milk Makeup comment on TikTok
Some brands will use pinned comments for a call to action. These typically ask another question or can be used to create a thread underneath. Brands use pinned comments to address an FAQ or highlight specific promotions or campaigns. Pinned comments can also provide details that weren’t provided in a video or to provide more context. A pinned comment remains at the top of the comment section so every user will see it when they open the post.
