The tourism sector is an extremely competitive sector. Working on the natural referencing of your site , or SEO (Search Engine Optimization), is therefore all the more complicated. Positioning yourself well on key requests for your travel agency can also take more time. But your efforts will be rewarded!
What will SEO bring to your travel agency?
SEO consists of optimizing your site (structure, content, mesh, etc.) so that it is better positioned in search engine results for queries relevant to your business. Working on your SEO will bring you:
a continuous increase in your site traffic
qualified and likely to convert visitors to your site
an increase in the notoriety of your site
a better user experience on your site
If you want to optimize the natural referencing of your travel agency , here are 10 SEO elements to work on as a priority.
Defining SEO keywords for your travel agency
1. Define your SEO keywords
Defining your keywords is an essential step in the SEO work of a website. Indeed, it is thanks to this preliminary work that you will be able to optimize the content and the meshing of your site.
No keywords, no SEO strategy
In addition, defining your keywords will allow you to qualify your organic traffic. And to have more visits from Internet users looking for your tours and tourist stays.
To define the keywords for which to work the SEO of your travel agency , several methods. You can:
look at the keywords you are already positioned for using Google Analytics and Google Search Console
Make a list of keywords that you and your collaborators would use to describe your services and products
study your competitors and the keywords they use frequently
use data from your paid SEO campaigns ( Google Ads , Bing Ads keywords )
search for new keyword ideas using tools such as KWFinder , Google Keyword Planner, SEMRush, Yooda Insights, Answer the public…
find synonyms for the keywords you have identified
There are many other ways to define your keywords but the ones mentioned above are the main ones and will allow you to find quite a few.
Optimize your site’s SEO tags
2. Optimize site content and tags
Once you have identified the keywords on which you want to position yourself, you will need to optimize your content for these keywords . On the one hand, you will need to highlight them in your texts , whether on your home page, your product pages, your categories or your blog articles.
On the other hand, you will need to make sure to optimize the tags of your travel agency’s site for these keywords. In particular, you will need to place them in the following tags:
Title
Meta description
H1
H2, H3, … whichever is relevant
These tags are used by Google to define the topic of a web page and must therefore include the target keywords while remaining natural from a user experience point of view. In addition, the Title and Meta description tags will potentially be used by Google in the display of search results and therefore have a direct impact on the click-through rate of the results.
Page loading speed is a natural SEO factor.
3. Reduce website loading time
The loading speed of a site is a key criterion in the eyes of search engines, especially Google. Keep this criterion in mind when you build your travel agency site or decide to add new features. Perhaps the changes to the site are not worth the increase in loading time.
Here are also some tips to improve the loading speed of your site:
Compress site resources
Leverage browser caching for cacheable resources
Show items above the fold first
Reduce image size
To analyze your site’s loading speed and get more information on the different elements to improve, you can use the Google Page Speed Insights, Test My Site and GTMetrix tools.
Mobile friendliness is a natural SEO factor.
4. Mobile SEO
Globally, 70% of mobile network connections will be on 3G or lower speeds by 2020. Additionally, since Google rolled out mobile-first indexing (rolled out since March 2018), it has become increasingly essential to optimize your mobile site.
There are many mobile users and they want to have the same quality of service on mobile as on desktop. It is essential that they can easily book their next trip on your site.
To check the mobile compatibility of your travel site , you can use the Test my site by Google tool . Also test the rendering of your site on different devices.
Link authority is a natural SEO factor.
5. Work on the structure of the site
The structure of your site or internal mesh is essential because it improves site navigation, makes deep pages visible, transfers the popularity of important pages to secondary pages (link juice) and allows you to work on the semantics of the site through link anchors.
You need to think carefully about this in advance to define the site architecture and the most relevant categories for your travel agency’s SEO. In particular, you will need 10 SEO elements to optimize on to define different accesses to content, via thematic menus . This way, Internet users will be able to access your travel offers by destination, type of stay (family, solo, couple, adventure, all-inclusive, etc.), length of stay, etc. Landing pages will be defined for each combination. For example, if your site specializes in travel to Thailand, you could have several pages “couple travel to Thailand”, “group travel to Thailand”, “all-inclusive travel to Thailand”…
Email marketing is a medium of honesty. If you are a business, you can present your product materials to potential customers through email. We have collected email data emails from different countries, you can buy email data from us and use it for your business.
6. Develop tourism-related content
Tourism being a very competitive sector, it is also essential to develop a sharp content marketing strategy , with the writing of numerous contents related to your activity and your travel offers. Hence the interest in having a blog linked to your main site and sharing travel stories, good deals and advice related to your trips.
In addition, these articles and travel guides will be new gateways to your site. Pages that you can position in search engine results and will generate qualified aero leads traffic from Internet users looking for inspiration and travel ideas. Potential future customers!
Instead, adopt an informative and inspirational angle in these articles, the goal being to generate traffic, increase awareness of your travel agency and then create links to your travel offers.
Optimize the SEO of your travel agency by working on your photos and referencing them correctly.
7. Optimize travel site photos
Travel begins with inspiration !
Hence the importance of having beautiful photos that make 10 SEO elements to optimize on people want to discover the places you talk about and promote. And preferably original photos.
Highlight your photos in your travel site content because they are essential, both from a user experience and SEO point of view.
Some technical things to keep in mind:
Rename your photos with a clear name that is telegram database Users listing relevant to the targeted keywords
Optimize the titles and alt tags of your images by highlighting the targeted keywords
Use a good image resolution but not too high so that it does not impact too much the loading speed of your travel agency website
If you also have the possibility of making travel videos related to your stays, highlight them on your site.
Local SEO
8. Local SEO
Is your travel agency well established? Your website can also help you attract new customers to your store by working on geolocalized queries in SEO . For example, “travel agency Paris”, “travel agency Nice” or “travel agency 92”. These queries are extremely relevant to you! Don’t deprive yourself of the traffic that goes with it and optimize your site to appear in the first results.
Want to improve your travel agency’s local SEO ? Here are 3 local SEO techniques :
Create geolocalized content
Optimize your Google My Business and Bing Places for Business pages
Develop your SEO in local directories
SEO Structured Data
9. Indicate the structured data relevant to your agency
It is possible to add structured data to your source code . This makes it easier for Google to understand your content. It does not necessarily improve your positioning in search engines but it does improve the visibility of your links and provide a better user experience. This is called Schema.org data.
To test the structured data detected on your site, you can use the Google Structured Data Testing Tool .
Here are several types of structured data that may be relevant to add to your travel agency website:
10. Don’t neglect online reviews
Reviews play a vital role in people’s purchasing decisions . This is true for all e-commerce sites and online travel agencies. Highlighting positive reviews from previous customers can therefore greatly help you from a user experience and conversion rate optimization (CRO) perspective.
In addition, these reviews will create user content that 10 SEO elements to optimize on will enrich your pages, which is beneficial from an SEO point of view. Finally, by setting up the necessary structured data, the average and number of reviews will be able to appear in Google results. If they are mostly positive, this will help you increase the click-through rate on your links.
